Our Current Use of Internet Technology and Recommendations for the Essay

Our Current Use of Internet Technology and Recommendations for the Future - Essay ExampleKnowing fully well that this comp any(prenominal), Dixons, is a retail company dealing in electronics, the Internet has greatly helped us in running our business. There are so many ways the Internet has helped our business, but I leave alone talking about how it has helped the marketing department of this organization.Before adopting the Internet, millions of pounds are spent on marketing the companys products and services. few of these spending could be justified while separates were just unnecessary. The forms of advertise adopted were direct sales, yellow pages advertising, newfangledspaper and magazine advertising as well. Television adverts were also part of the marketing strategies adopted by the organization. though these strategies worked, they still had their limitations and were consuming so much from the companys purse. The Internet has reduced these limitations and has also cut down the approach of marketing ever since we have been utilise it.By running our business on the Internet, the cost of advertising has greatly reduced. The cost of running a direct sale campaign is very alarming. Materials have to be printed, packaged in an envelope and then sent to their respective destinations. The Internet has eliminated all these expensive processes and replaced them with comparatively inexpensive strategies.One of the marketing strategies we are adopting now, which is v... There are neither printing costs nor any postage stamp to be bought. It has a utmoster response rate that the direct sales method.The strong point of this method is based on the fact of reselling to those who have bought from us, the existing customers. It is conventional wisdom in the high street retail trade that it cost ten times more to attract a new customer than to keep an existing one (Bruce Durie, 2001). Whenever we make a sale, we capture the email addresses of the new customer . We get in touch with them on a regular basis and then recommend some other products that may be complementary to what they have bought earlier. This has also afforded us to build relationships with the customers. When we recommend new products to them, they lief patronize us because of the relationship we have with them.Another online promotional strategy the marketing department is using is standard advertising. The way this is done is that we have our graphics designers design banners that we can place on other peoples website for a nominal fee. This is a very simple and inexpensive marketing strategy. There are some(prenominal) high- trading websites who are willing to give a space on their web pages in order to scram revenue. What we do is that we find out these websites and contact their owners to find out what it will take to place our banner on their websites.We find out that the cost these webmasters charge is very cheap. The opportunity they offer all is great. For a little cost, we are able to expose our products to hundreds of thousands of people every month. This has also generated a lot of traffic to our website and has helped so much with the sales being generated. This form of advertising has greatly